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Chandler™ Trademark Use Guidelines

hard coded breadcrumb back to: BrandingProject

[see also: LogoUseGuidelines]



OSAF Trademark policy - Chandler™ is our brand trademark

  • Use Chandler™ (with the "opt-@" ™ symbol) the first time you use "Chandler" in copy, including public email posts that are marketing- or brand-focused to alert the public that we are using the word as a brand..
  • It is not necessary to use the ™ symbol every time you use Chandler, just the first time in a body of text is sufficient.
  • If you use Chandler on a webpage like on our landing page site that uses Chandler™ as a logo or page header, using the ™ in the page copy is not required.

Trademark symbols ™ and ®:

  • The registered trademark (®) symbol indicates that the trademark is registered in the US Patent and Trademark Office; (™) indicates the trademark is pending. Currently OSAF has not received registered status. The process takes about 18 months and so should happen Q4 2009. In general when referring to other trademarked names, avoid using trademark symbols in text. However, oblige an author who owns a trademark and insists upon its use. In this case, use the company’s name before the product on first reference to establish ownership, for example, Sun’s Sbus; thereafter, use the product name by itself.

Examples of trademark usage style guides:

  • http://www.apple.com/legal/trademark/guidelinesfor3rdparties.html and
  • http://www.apple.com/legal/trademark/appletmlist.html
    • When using the marks in publications that will be distributed only in the United States, include the appropriate ™, SM, or ® symbol on first use. For publications that will be distributed outside the United States, do not include trademark symbols. Instead use the appropriate trademark attribution notice, for example: Mac and Mac OS are trademarks of Apple Inc., registered in the U.S. and other countries.
  • Chicago Manual of Style: http://www.chicagomanualofstyle.org/ch08/ch08_sec162.html 8.162Trademarks
    • Brand names that are registered trademarks—often so indicated in dictionaries—should be capitalized if they must be used. A better choice is to substitute a generic term when available. Although the symbols ® and ™ often accompany trademark names on product packaging and in promotional material, there is no legal requirement to use these symbols, and they should be omitted wherever possible. Note also that some companies want people to use both the proper and the generic terms in reference to their products (“Kleenex facial tissue,” not just “Kleenex”), but here again there is no legal requirement. For computer names, see 7.81.
    • Bufferin; buffered aspirin
    • Coca-Cola; cola
    • Jacuzzi; whirlpool bath
    • Kleenex; (facial) tissue
    • Levi’s; jeans
    • Monopoly
    • Ping-Pong; table tennis
    • Pyrex; heat-resistant glassware
    • Scrabble
    • Vaseline; petroleum jelly
    • Xerox; photocopier
    • Q. Is it proper or necessary to use the circled R each and every time the registered trademark name is used in a document? What is the correct usage for the symbol?
    • A. In publications that are not advertising or sales materials, all that is necessary is to use the proper spelling and capitalization of the name of the product. A trademark attorney can tell you when the use of the symbol is required.
  • Mozilla Trademark Policy ProductFAQ?:
    • http://www.mozilla.org/foundation/trademarks/faq.html , and
    • http://www.mozilla.org/foundation/trademarks/index.html

-- PieterHartsook - 23 Feb 2007

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