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Visual Brainstorm: Work in progress
This will be our virtual wipe board so we can all post things here and comment on each other's work.
Notes: 1.12.2007
Homework for next week:
- Look through the piles of design magazines and books we've collected for inspiration wrt: Shapes, Themes, Color palette, Texture and general Look and Feel
- Sketch out a handful of ideas.
At next week's meeting:
- Discuss as a group next week: Should we meet again on Friday at 1:00PM?
- Identify specific areas we want to delve deeper into for a second round of sketches: e.g. Color treatments, textures, etc...
- We're also going to attempt to establish a common vocabulary for describing visual treatments.
-- MimiYin
Notes: 1.19.2007
Here's a list of some of the terms that came up when looking at our ~dozen logos today. I'm sure I might have missed a few, so please feel free to add to this if anything came up. We may find that some of these terms don't best describe the style, so perhaps we can edit and/or combine some of them to get a solid vocabulary that we can use to further discuss these designs and concepts. -- TrevorParham
Graphical Style Terminology
- Rigid
- Organic
- Overlap
- Intersection
- Repetition of letter(s)
- Noise
- Order
- Warm
- Brush stroke
- Circular
- Motion
- Weight
- Duality
- Imperfection
- Continuity
- Open vs. Closed Form
- Contrast
- Positive / Negative Tension
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Comments/Feedback
Description: Originally used for the t-shirt swags. There were two versions, one for the girl and one for the boy shirts.
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- 1girl.png:
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Comments/Feedback
Description: This is the boy shirts version. Can you guess why?
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- 2boy.png:
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Comments/Feedback
Description: Constellations are a map of the sky, a way of guiding people. This one is in the shape of a dog. The dog has always been a great theme in the office. A faithful and loyal companion. Fetches things for you. Help guide you.
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- 3constellation.png:
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Comments/Feedback
Description: Similar to the hand/human elements. The starfish shape shows a center and the direction of a star burst outwards from the center. Not too different with the idea a hub communicating with several Casual Collaborator users.
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- 4starfish.png:
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Comments/Feedback
Description: Inspired by a sculpture at the gallery. The sculpture looked as if there were two people/heads talking to each other.
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- 5fourHeads.png:
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Comments/Feedback
Description: The center of the orange is similar to shape the starfish idea. A central core and the start burst outwards. As in a central person communicating/collaborating with other people.
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- 6orange.png:
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Comments/Feedback
Description: The shape of a spiral in the edges of a screw is similar to the spiral effect often used to describe the dashboard feature in Chandler. E-mail, tasks, notes are all put in to a centralized bucket, ie. the dashboard, the user triages the items to 'now', 'later' and 'done'. The process is repeated similar to a spiral effect.
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- 7screw.png:
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Comments/Feedback
Description: A ladder is a tool. Could be incorporated into the name Chandler. I can't remember what else?
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- 8ladder.png:
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Comments/Feedback
Description: Representing fun. The colors are in the dashboard triage colors, now, later, done. Similar to the screw, it has a spiral effect. Things coming in, triaged then out again. Repetition.
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- 9pinwheel.png:
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Comments/Feedback
Description: Based design is playing with the letter 'C' in Chandler. And how it works with the letter 'C' in calendar. Play with the hexagon shape in the background.
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- 10chandlerC.png:
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Comments/Feedback
Description: Another version with extra hexes attached, the idea being that one piece fits into several.
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- chandler-logo-with-hexes.png:
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Description: Playing with something that might add some organic elements into the hexagon shape.
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- 11bee.png:
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Description: The concept here has the idea of putting something into the hexagon. The hexagon is the central place as in the bee put spit in there to make honey. Playing with graphic treatments with the arrow.
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- 12arrow.png:
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Comments/Feedback
Description: Overlapping of three colors that make something. There is a another non-profit that uses the overlapping idea in their logo in the form of a tree to show a 'softer' less corporate feel.
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- 13threeColors.png:
- 14ttbkLogo.png:
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Comments/Feedback
Description: Sketches from the same sculpture at the gallery with two heads. Trying to play with pictograph. How Chinese character were first developed. From an image to a written character. Simplified and graphic.
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- 15sketchOne.png:
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Comments/Feedback
Description: Starting off with the two people in three strokes. Playing with color combinations. The bottom left is similar to silk screen techniques, working with the triage colors again.
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- 16twoPeople.png:
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Comments/Feedback
Description: Another sketch with brush strokes similar to a house and a third person, in the perspective of the viewer about to participate in the shared space. This inspired me to put the 'brushiness' of the strokes into something more graphic as we've seen in the first round of visual brainstorming. The white house sculpture that had very clean lines and it had shared multiple shapes and depth.
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- 17sketchTwo.png:
- magazineHouse.jpg:
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Comments/Feedback
Description: Combining the 'brushiness' in the 'house' element / the shared space. A safe place to store your information. Not very corporate looking.
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- 18twoPeopleHouse.png:
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Comments/Feedback
Description: Another sketch of a person/character. Trying to play with a stick figure.
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- 19iconicPerson.png:
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Comments/Feedback
Description: Putting the stick figure into the 'graphic home' element.
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- 20iconicPersonHouse.png:
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Comments/Feedback
Description: Multiple pleasant faces similar to the multifaceted use of Chandler. Has a bit of that 'yin-yang' feel but not quite. Human element.
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- 21faces.png:
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Comments/Feedback
Description: Multiple ways of viewing the diamonds & squares. You can keep looking at it and it will have different views as in multiple ways to use Chandler.
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- 22diamonds.png:
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Description: Started with the blue circle and used the drawing tool to move. Has a person in the center but not quite. Continuous line, spiral, soft shapes.
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- 23abstractFigures.png:
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Comments/Feedback
Description: Started with the hand motif and was trying to translate it into other images/iconic type visuals
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- 24handLillypad.png:
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Description: * Sketches of a clock in the shape of a pie w/ a slice cut out of it. Managing time, sharing a slice of it.
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- 25timePieSliceOne.png:
- 26timePieSliceTwo.png:
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Comments/Feedback
Description: * Usage of Chandler with the tree motif. Play with the type in the 'H' and the 'L' as stems. Difficult to get away from looking too much like a children's book illustration.
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- 27tree.png:
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Comments/Feedback
Description: Riff on Orange.
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- orange_logo.jpg:
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Description: Riff on Venn diagrams.
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- Intersections.png:
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Description: Riff on Honeycomb.
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- Honeycomb.png:
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Description: Riff on Honeycomb.
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- Shell.png:
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Description: Riff on Honeycomb.
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- Bill_Ding.png:
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Description: Riff on Ying-Yang.
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* chandler-logo-trevor-21face.png:
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Description: Riff on Cubes.
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* chandler-logo-trevor-22diam.png:
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Description: Riff on Hand.
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* hand.png:
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Description: Riff on Cubes.
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* Blocks.png:
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Comments/Feedback
Description: Orange in triage colors. - JM
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- orange_triage.jpg:
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Comments/Feedback
Description: Ant
- Roles
- Neat shape - radiating limbs
- Has the bug association though
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- ant.png:
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Comments/Feedback
Description: Gemini constellation
- We could put shapes behind the image
- Fainter transparent images
- Priscilla's 2 people
- Almost has hands in it
- Can get more detailed and people will get it
- Go back and forth between simple and complex
- Visual treatment: Black is stark
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- gemini.png:
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Comments/Feedback
Description: Astronaut Helmets
* Astronaut helmut
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- atronaut-two.jpg:
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Description: Prairie Dog
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- prairie-dog.jpg:
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Description: "Petroglyphic" Prairie Dog
- Prairie dog
- Like this one better than the one above, perkier
- Petroglyph-like
- Symbol for paragraph - writing
- Change the feet? Udders?
- Fattening out the bottom to give it more of a distinctive prairie pear-shape
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- petro_prairie.jpg:
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Comments/Feedback
- Faces idea - 1 face or 2 faces?
- Chandler = Candlemaker
- Candle in itself has a lot of
- Warmth, fireside chat, campfire
- Lighting a dark place
- Passing a torch
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* Another rendition of the chatting faces idea using a candle:
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Comments/Feedback
- OSAF elephant
- You could probably make all the four letters out of it too: O,S,A,F - Would be hard
- Elephants: Republican association?
- We could get away from that?
- Color treatment and design style
- Just the head is different from the entire body
- Black one with the crown on it...really something else
- Blue elephant on the right has weight
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- elephants.jpg:
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Comments/Feedback
- Chameleon is like Chandler, adaptable
- Tale has a spiral in it (bottom left)
- Iguanas not so attached to, but has interesting forms (e.g.
- Figure 8 in the iguana tale is interesting
- Owls: Birds-eye vision, Aerial view
- Turn their heads around 360 degrees, see things from every angle
- Middle bottom owl is really cool: It's the most human
- 3-dimensionality
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- iguanaChameleon.jpg:
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Comments/Feedback
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- owls.jpg:
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- Little helper wizards are not so helpful to people
- Letters and characters making up a person
- ASCII smilies?
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- anthropomorphized.jpg:
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Comments/Feedback
- C around the flame - a little religious?
- Bears and Frogs around the the candle
- Barbed wire: Amnesty international
- Spiritual connotations?
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- candles.jpg:
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Comments/Feedback
- Combining ideas
- Repetition of shapes, combined and mixed ideas
- A little too car, hot-rod like
- Mixing similar elements together to communicate combining and sharing ideas
- Could add a transparency to it
- White stroke around the flames is neat.
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- chandler-logo-fire.jpg:
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Comments/Feedback
- Concept: Individual blades of grass
- One blade of grass cut through them all
- Hand-like
- Cross-hatches for counting
- Could play with transparency
- Could be people
- Makes me think of pipe-cleaners
- Patch of astroturph
- Rainbow?
- What if the bent one was on the far right? It would cross all the other ones
- What if the bent was more curved? More like a blade of grass?
- Play with negative space? Might make it more interesting
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- grass.jpg:
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Logo Consolidation Exercise, Round 1
- Logo_Concept_map.png:
JAKE
My treatment style thoughts. First, from the terms list:
- Rigid / Organic tension
- Noise / Order tension (for repeating/tessellating designs only)
- Positive / Negative Space tension
- “Motion” & Weight
- Overlap
I don’t think every concept needs to include all of the above, but I think those are what I like to see.
I think the two overall styles I like the most are 1) clean, polygonal designs, and 2) organic, fluid, brush-y designs. So, nothing too illustrative or representational, and with limited use of third dimensional space (perhaps “referring” to third dimensional space, rather than using it outright; ie, the ladder, the orange, the prairie dog).
To me that communicates the spirit of Chandler in purely visual attributes, without anything conceptual.
TREVOR
- 3constellation.png
- 22diamonds.png & 13threeColors.png
- 21faces.png
- 23abstractFigures.png
- orange_triage.jpg
- 9pinwheel.png & orange_triage.jpg
- Bill_Ding.png & grass.jpg
- candlefaces.jpg
- owl (middle bottom), elephant (top left) & chameleon (left)
SEAN
- Grass (ok so I'm biased)
- Oranges with green center
- Constellation Gemini
- Brush strokes of two people
- Riff on Venn diagram- pac-man flowers
MIMI
I like the textured treatments with a single, strong and clear idea. For example the 'watercolor-style' oranges. The starfish and the brush strokes.
20070207 Meeting Notes
Next actions:
We each monochrome the concepts we came up with in the list below. Sean and Jake are going to take a whack at the 2 new additions. I will pull it together into a Concept Map. I just need them by Wednesday morn to do that.
Next meeting is Wed 2/14 again at 1PM in the Cafe. (Sean will be away.)
Mimi and Trevor to present concepts to Branding Committee on Thursday 2/15 probably at 10:45AM?
Takeaway from last meeting: Be aware of tendency to abstract concepts. Chandler's brand should be warm and concrete. A mascot. Also, in the Desktop context, photo-realism, weight and 3-dimensionality are more acceptable and expected.
The NBC Peakcock is perhaps too abstract and lacks personality. Feels corporate. Push the boundary on having irregularity to create unique shapes without crossing the border over into unnecessary complexity. The concept should still be unified and simple.
Concepts that are Keepers
- Pinwheel
- Orange
- Elephants
- Starfish
- Gemini constellation
- Octopus - Sean
- Platypus - Jake
- Hand
- Heads
Concepts with the right associations but we're not sure if people will get what they are and/or what the association is:
- Prairie dog
- Chameleon
- Insects - Buggy software?
- Squid
- Hydra - Scary monster association is stronger than many-headed and non-hierarchical
- Bird - Too close to Flock?
- Pisces
- Fire / Candle - Do people know what a Chandler is? Is Candle too religious? Is Fire/Hearth have other connotations?
- Tulips - Too girly?
- Abstract shapes: Hexagon / Tessellation - Too generic? Could be anything.
Comments from Priscilla from Tokyo
Pinwheel
- I very much like the pinwheel idea as well with the triage colors. Could you have an animal hold on to a pinwheel? A pinwheel hat? Could it be friendly with out it being to girlish? Funny how in JP they can get away with everything being cute and animated.
Orange
- I see the pinwheel concept in there which is interesting. My only concern is the Orange telecom company in Europe. Which bears no relation to Chandler of course, but just thought I would throw that out there.
Elephants
- I love elephants. What about a group of elephants holding on to each other as they pack animal usually. Did you know also when they discover abandoned elephant bones they pass it to each other to inspect them to see which pack they are from? Talk about sharing information.
Starfish
- I like it, especially now that you told me when you cut of a limb it will grow back. Though I understand it is a better metaphor for distributed management structures.
Gemini constellation
- I always liked the constellation idea but to me it still seems to me a bit difficult to translate in to a strong sturdy logo? Especially when you look at it from 1" x 1". Perhaps playing with scale would help, increase the size of the stars, large med. and small sizes to create depth.
Octopus, Platypus, Squid, Bird (Too close to Flock?), Pisces, Tulips (Too girly?), Prairie dog
- I look forward to seeing these ideas flourish. Another sea mammal I was thinking of is the manatee which are not quite on the endangered list, but is threatened. I believe they also travel in packs. They communicate with each other with clicks and chirps.
- Did you consider choosing a flower which is perennial, like a cheery blossom or a rose bush, as opposed to a blub flower so you don't have plant it every year.
- I like the graphic for the prairie dog. He looks like he has a little pot belly. Though I realize I'm terribly biased.
Hand, Heads, Insects (Buggy software?), Fire / Candle (Do people know what a Chandler is? Is Candle too religious? Is Fire/Hearth have other connotations?), Hydra (Scary monster association is stronger than many-headed and non-hierarchical)_, Chameleon
- Not super keen on these ideas, but if it's graphic enough, perhaps it will play out well. Though I agree about the concern about software being buggy.
- I liked the grass graphic a lot, but I admit I like pop art. Perhaps need to tie back to Chandler more with the triage colors? Could play with it more as someone commented.
- Does Chandler want to be associated with the serpent that was killed by Heracles? Kinda icky to me.
- I like tulips, but perhaps not
- Chameleons are often used to imply camouflage or color related software.
Abstract shapes: Hexagon / Tessellation (Too generic? Could be anything.)
- I wonder if the triage color is a strong concept in itself. Perhaps it could play out as a simple geometric color concept. Compositions of three are usually strong visually.
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* platypus_bnw.png: 
(I thought it would be good to have at least 1 abstract idea to see how people would react to it - I tweaked it a bit, I dunno if I made it worse.)
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