Goals
- Derive a go-to-market strategy for Kibble to attract reasonable adoption for an identified target segment
- Identify gaps and issues needed to overcome to gain adoption in chosen segment
- Glean and prioritize product requirements necessary to execute on this strategy
(Likely) Deliverables
- Market framework and segmentation study
- Refined adoption strategy
- Refined Product requirements for kibble
- Product road map extension beyond Kibble
- Rationalization between Kibble and Westwood
- List of Questions to evaluate strategy
Next Actions
- Draft Market Study Framework
- Interview target segments: LPFI, higher ed workgroups
Interviews
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