Branding Project Schedule

This page is depricated as of Sept 6, 2006. For current Branding Project schedule and status see: BrandingCurrentStatus

-- PieterHartsook - 06 Sep 2006

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See photos of the whiteboard layout of the branding schedule.

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Aug 2006

• Brand association research - basis for positioning, naming, etc.

Sept 2006

• vetting associations (review competitive associations, test candidate associations)
• draft exploratory postion statements
• choose brand association(s) of record
• tweak and approve resulting postion statement(s) (after reviewing competitive positions and testing candidate position statements)
• begin developing creative brand elements
  • name(s)
  • logo
  • etc.

Oct 2006

• develop creative brand elements (test and adjust)
  • name(s)
  • logo
  • etc.
• begin developing brand objectives and strategies plan
• begin building brand awareness consistently using "The Brand Message" with the "Brand Associations" and "Position Statemnt"

Nov 2006

• continue to develop creative brand elements (test and adjust)
  • name(s)
  • logo
  • etc.
• continue building brand awareness consistently using "The Brand Message" with the "Brand Associations" and "Position Statemnt" incorporating creative brand elements when approved

Dec 2006

• Final deadline for the creative brand elements

Jan 2007

Feb 2007

• research brand recall prior to launch

Mar 2007

• 0.7 Public Launch events
• test brand recall post-launch publicity