PEOPLE

• Pieter
• Katie
• Jared
• Sheila
• Mimi
• Priscilla
• Ted

ADVISORS

• Caroline - LPFI
• Trevor - KEI
• Jake - KEI
• Sean - LPFI

QUICKLINKS

• Brand Associations
• Brand Focus Summary
• Branding Current Status
• Branding Focus Meeting
• Branding Process Plan

Branding Deliverables

Brand Name

• Trademark registration
  • US
  • International
    • Madrid
    • ECU
• Domain registrations

Logo

• See the Visual Branding section on: BrandingProject
• various forms, resoluions, etc.
• Trademark registration
  • US
  • International
    • Madrid
    • ECU
• Copyright (see problems with this in Debian community re. Firefox logo)

Usage guidelines

• Brand name
• Logo
• guidelines for use of name and logo with desktop client, server, hosted service

Implementation of branding

Note, this list is meant to be a complete list for decision making/prioritization purposes. We have not made the decision to make all of these changes, and are unlikely to do so before Preview. Some may not be changed, even after Preview -- we want to capture those decisions as well.

• Products
• Documentation
  • end user
  • developer
• service
  • domain? (osaf.us)
  • static pages? (logo, text)
• landing pages: chandler.osafoundation.org, cosmo.osafoundation.org
  • domains?
  • logo/text changes
• website: www.osafoundation.org
  • domain/url?
  • logo
• wikis (reorganization around brand)
• osaf weblog
  • logo, name, text to template
  • category changes, product link changes, other sidebar link changes
  • domain or other URL changes? (wp.osafoundation.org)
• repository weblog
  • http://blogs.osafoundation.org/chandlerdb -- change url?
• maillist name changes
  • chandler-dev@osaf, chandler-private@osaf, commits@osaf
  • cosmo-dev@osaf, cosmo-private@osaf, cosmo-commits@osaf
  • design@osaf
  • service-dev@osaf
  • general@osaf, announce@osaf
  • pylucene@osaf, pyicu@osaf, commits-pyicu
  • localization@osaf, commits-l10n@osaf
  • commits-sandbox, commits-vobject, commits-zanshin, www-commits
  • tools-dev@osaf
• repositories
• irc channels
  • chandler
  • cosmo
  • osaf
  • osaf-staff
• ??

Decisions

• Tenet for branding effort and website/wiki/landing page reworking in Preview timeframe: good first impression.

• We're using one name as the user facing name for all of the products/services: web client, server, hosted service, desktop client.

• The project/code names (Cosmo, Chandler) are not going away completely, at least during the transition to the new name during the Preview timeframe.

Open Questions

• Are we going to design a new OSAF logo?