r5 - 07 Nov 2006 - 14:40:47 - PieterHartsookYou are here: OSAF >  Journal Web  >  CommunityHome > BrandingExercise > BrandingCurrentStatus > BrandingCommitteeNaming > ProAndConNotes20061101

Naming exercise 2006-1-01 Pro and Con Notes



name pros cons
Rave (Hootenanny) +short, energetic, Rave is interesting; both a party and a verb, there is also connotations of friends, organization, and pro-social values. It's short, easy to spell, pronouncable. - party, drug
Orchestra (orchestrate) + group activity, creating music bugger than group, different roles, grand sense of organization, structured -a bit long, hard to spell, big group, hierarchical (reminds of Opera), orchastrate/mastermind
Choreographed (dance) + like the creative dance space, similar + qualiaties to orchestra, good beginning and end (eg. Choreo), (reminds of PDA) -long, hard to spell
Harvest + assoc with growing, togetherness, reiging in info overload, harvest festival, culmination of a project, Ceries goddess, ending *est is good - search engine names open source
Meetup + short, easy to say and spell, , *-Up is good -PIM name (maybe Meet)
Roundup +round is nice - pesticide,
Longhouse +prosocial, strong sense of community getting things done, umbrella  
blend +short easy to spell (how about blender), synthesis, blending (drop b for lend)  
Evolve + lot of vowles , evo is good - evolution product name used
Harmony + concept is good (joining) Real Evocative I liked the way it fits into the whole music scenario -kumbya
Ogee short, exclamatory, Ogi, spellability +visually cool, (Ogive as alternative) Means moulding curve, thought it was short and interesting - orgy,
Coop +groups, work together -ambiguous (cooperative and birdhouse), condo
Circle + derivative, circ, circuit, circl are possible varients  
Brainwave + Kind of fun. -Priss  
Grouper + like the fish/group concept, kind of catchy - other similar products called grouper
Grove + Like it. -Priss + Not sure if it's addressing the products. -Priss
Monocle + Good association with vision & intellect -Does "mono" really capture the versatility/plurality of the product?
Convergence    
Dialogue   - the meaning of the word is good, but it's presentation/spelling is too normal and straight forward... are there derivations?
playground + I like it, it's playful. -Priss + not necessarily make sense to the product. -Priss
share    
synergy   - not very creative
syzygy +short,quasi-semmetrical wordform, refers to objects coming together in alignment - I find this hard to pronounce, keep wanting to say syzyzy
Connetion   + So, so. -Priss
FreeExchange   + boring and targets as a compeitior to exchange, which Chandler/Cosmo is not.-Priss
OpenUp   - not crazy about words with open, seems too predictable
Synapse   + sounds like software co. already? -Priss
Cohere   + boring. -Priss
Tabula + nice sounding  
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