Position Statement Next Steps

Review current Position Statements, oriented around Target Users

• Statements are located at: google spreadsheet version (requires Firefox browser to edit, can view ok in Safari)
• (For review of our previous position statement work see: PrototypePositioningStatements and NotesBrandingDiscussion)
• Targets for Position Statements should relate to Target Users: PreviewTargetUserDescriptions

Immediate next steps

1. Position statements for the Brand (whole solution), ? and for each named component (desktop, server, service) ?
2. Expand the number of candidate statements for each Target User (or use case)
   • suggestion: 2 people take one Target User and develop 3 position statements
   • you may want to review the article on how to craft a good position statement to remind yourself what to include.
   • and the wiki-slide show on Branding Basics
3. Review and critique statements: what works, what doesn't.
4. Expand the best position statements into elevator pitches. This means going from a couple of sentences to a short paragraph.
5. The essence of the best postion statements can help inform choice of the brand tag line.