Part 2

Based on discussions from the status Scooby meeting two weeks ago and from the Scooby mailing list, the logos have been modified to match the Chandler colors, and add tag line to Scooby place holder logo. View Part 1 revised logos and original Cosmo logo.

• Revised color to Cosmo/Scooby logo and added tag line to Scooby logo:
  

In addition to revising the logos, I also placed the revised Cosmo logo in Pieter's sketch of the Cosmo landing page. This raises a few questions:

• The Cosmo tag line now competes with the 'by OSAF' tag, see Chandler landing page. This will also compete with the Scooby 'web calendar' tag line.

• Does the 'web calendar' tag line place Scooby in a narrow category of AJAX calendars instead of a web-based extension of the chandler philosophy? This is a branding issue that needs to be addressed.

• It seems to me that the real issues and effort should be made to work towards a professional look and feel for the OSAF main site as well as the Chandler, Cosmo and Scooby ecosystem. Further discussions in revising the logos to match the landing pages outside the context of branding is really an ad-hoc approach. The proposed pages are more consistent than what there is now, without question. Though a MUCH better page could be created if we focus on pages based on branding discussions.

• Revised Cosmo Landing page sketch:
  

• Sketch of Cosmo text landing page:
  

Part 1

• Scooby Place Holder Logo:
  

• Cosmo Place Holder Logo (revised: small modifications):
  

• Current Cosmo Logo:
  

This is a follow up to the previous e-mail I sent out about a place holder Scooby logo.

I've heard from a handful of people to go ahead and produce option #1 (see options in e-mail below). As it turns out (like most artwork) it was not as easy to mimic exactly the same logo as Cosmo, even with the source files. So based on the Cosmo logo, I went ahead and recreated the Cosmo logo and created a new logo for Scooby. The Cosmo logo looking exactly as the original, but with very subtle changes (ie. alignment, kerning, etc.). New Scooby logo to look identical to the Cosmo logo. Please review the files attached.

In addition, the source files of both logos are now in a vector format and will be easier to resize, reproduce on the web, and if need be, print. And as a reminder this is a place holder logo until a more comprehensive branding effort gets underway for a full OSAF product suite.

1. Take it. Replace all Cosmo logos and add Scooby logo.

OR

2. Leave it. Leave existing Cosmo logo as is, and no Scooby logo.