Why do we care about integrated PIMs?

• Cite research: Meet the Life Hackers article
• Screen real estate study: keeping things in my face
• Cramming things into word documents
• Cramming things into email
  • How many people email things to themselves as reminders for tasks?
  • How many people keep track of tasks in their Drafts folder?
  • How many people keep track of tasks in their Inbox?
  • How many people keep track of calendar events in their Inbox?

Distinctions people care about

• Status
• Context
• Project / Subject matter

What does it mean to be an integrated PIM

• Just email, tasks, calendar and contacts...But also documents, media, and other resources
• Not just all in the same place, but all in the same view
• Not just all in the same view, but it needs to flow from one thing to another

How things need to FLOW

• Flow of an individual item
• Flow of a group of items
• Matrix of flow
• Double-spiral