Branding Visual Brainstorm 20060102 Pics: VisualBrainstormPics.zip: VisualBrainstormPics.zip
Pics on Flickr: http://www.flickr.com/photos/78004446@N00/sets/72157594457575193/
Yesterday, Trevor, Jared, Priss, Katie, Sheila and I met to review all the images we've collected from magazines and the web.
Magazines
ranged from the Atlantic Monthly, Economist to Vanity Fair, Conde Nast Traveler to Wired, Black Enterprises, Time, etc...
We stuck the pictures up on the wall and each person tried to explain what they found compelling and apt about the images they chose.
Again, we were attempting to get away from a rational, verbal, literal interpretation of brand and trying to access a more intuitive,
gut-level feel for how to best to represent the Chandler product/service suite.
We then took colored stickies and nominated images to keep. It's interesting to see the spread of sticky nominations.
The next step is to do a ranking exercise for all the images. I will photocopy them all and hand them out. Ted? Could I fax them to you,
or I could scan them in. If you only have $1.00, how would you distribute your money across the images? $0.00 is
acceptable. Ties are acceptable. Hmmm, given, the large number of pictures (41), how about we all have $4.10 to spend?
Please get these distributions to me by the end of day Thursday, so I can put them into a spreadsheet we can review at next week's
Branding meeting?
Note: My recommendation is that you print these images out and lay them on a big flat surface
Whole_board.png: