relationship of brand (solution) to components (desktop, server, web-app, hosted service, UI elements)
trademark/domain clearance/registration in US, international- Budget for expenses
start work when we get to short list of names
do we rely only on in-house designers or contract out some work?
Budget for registration of logo?
marketing materials for Preview launch.
use of outside resources -- discussion of Pros and Cons
Note: if we do the initial (or all) work in-house we will need several half-days of dedicated focus by a small team to create candidate names and winnow the list. The use of these resources will impact other work.
resources to manage consultants
professional, experienced in narrow focus
possibility of pro bono work
branding committee meeting next Mon. to review position statement candidates that Pieter is developing.
4-hr. workshop next Wed. to begin naming exercise (single name for everything) branding committee + ? (other 1/2 days may follow)
preliminary naming exercise walk-through with Caroline since she is out of town for 2-weeks the end of Oct.
Pieter to prepare a bugdet proposal for branding so we can manage costs (trademark searches, registrations, etc.)